PRIVACY POLICY
Trade Desk UK Limited (“we/us/our") are committed to protecting and respecting your privacy.
This policy (together with our terms of use
http://www.cvtradedesk.co.uk/terms.aspx and any other documents
referred to on it) sets out the basis on which any personal data we collect
from you, or that you provide to us, will be processed by us. Please read the
following carefully to understand our views and practices regarding your
personal data and how we will treat it.
For the purpose of the Data Protection Act 1998 (the Act), the data controller
is Trade Desk UK Limited incorporated and registered in England and
Wales with company number 5868714 whose registered office address is at 62
Priory Road, Noak Hill, Romford, Essex, RM3 9AP.
INFORMATION WE MAY COLLECT FROM YOU
We may collect and process the following data about you:
• Information that you provide by filling in forms on our site
www.cvtradedesk.co.uk (our site). This includes information provided at
the time of registering to use our site, subscribing to our service, posting
material or requesting further services. We may also ask you for information
when you report a problem with our site.
• If you contact us, we may keep a record of that correspondence.
• We may also ask you to complete surveys that we use for research purposes,
although you do not have to respond to them.
• Details of transactions you carry out as a result of advertising/being
advertised on our site.
• Details of your visits to our site including, but not limited to, traffic
data, location data, weblogs and other communication data, whether this is
required for our own billing purposes or otherwise and the resources that you
access.
IP ADDRESSES AND COOKIES
We may collect information about your computer, including where available your
IP address, operating system and browser type, for system administration and to
report aggregate information to our advertisers. This is statistical data about
our users' browsing actions and patterns, and does not identify any individual.
For the same reason, we may obtain information about your general internet
usage by using a cookie file which is stored on the hard drive of your
computer. Cookies contain information that is transferred to your computer's
hard drive. They help us to improve our site and to deliver a better and more
personalised service. They enable us:
• To estimate our audience size and usage pattern.
• To store information about your preferences, and so allow us to customise our
site according to your individual interests.
• To speed up your searches.
• To recognise you when you return to our site.
You may refuse to accept cookies by activating the setting on your browser
which allows you to refuse the setting of cookies. However, if you select this
setting you may be unable to access certain parts of our site. Unless you have
adjusted your browser setting so that it will refuse cookies, our system will
issue cookies when you log on to our site.
Please note that our advertisers may also use cookies, over which we have no
control.
WHERE WE STORE YOUR PERSONAL DATA
The data that we collect from you may be transferred to, and stored at, a
destination outside the European Economic Area ("EEA"). It may also be
processed by staff operating outside the EEA who work for us or for one of our
suppliers. Such staff maybe engaged in, among other things, the fulfilment of
your order, the processing of your payment details and the provision of support
services. By submitting your personal data, you agree to this transfer, storing
or processing. We will take all steps reasonably necessary to ensure that your
data is treated securely and in accordance with this privacy policy.
Where we have given you (or where you have chosen) a password which enables you
to access certain parts of our site, you are responsible for keeping this
password confidential. We ask you not to share a password with anyone.
Unfortunately, the transmission of information via the internet is not
completely secure. Although we will do our best to protect your personal data,
we cannot guarantee the security of your data transmitted to our site; any
transmission is at your own risk. Once we have received your information, we
will use strict procedures and security features to try to prevent unauthorised
access.
USES MADE OF THE INFORMATION
We use information held about you in the following ways:
• To ensure that content from our site is presented in the most effective
manner for you and for your computer.
• To provide you with information, products or services that you request from
us or which we feel may interest you.
• To carry out our obligations arising from any contracts entered into between
you and us.
• To allow you to participate in interactive features of our service, when you
choose to do so.
• To notify you about changes to our service.
• To enable you to advertise your goods/services on our site and contact other
registered users.
We may also use your data, or permit selected third parties to use your data,
to provide you with information about goods and services which may be of
interest to you and we or they may contact you about these by post, telephone
or e-mail alerts.
We will only contact you by electronic means (e-mail or SMS) with information
about goods and services advertised on our site.
We do not disclose information about identifiable individuals to our
advertisers, but we may provide them with aggregate information about our users
(for example, we may inform them that 500 men aged under 30 have clicked on
their advertisement on any given day). We may also use such aggregate
information to help advertisers reach the kind of audience they want to target
(for example, women in SW1). We may make use of the personal data we have
collected from you to enable us to comply with our advertisers' wishes by
displaying their advertisement to that target audience.
DISCLOSURE OF YOUR INFORMATION
We may disclose your personal information to any member of our group, which
means our subsidiaries, our ultimate holding company and its subsidiaries, as
defined in section 736 of the UK Companies Act 1985.
We may disclose your personal information to third parties:
• In the event that we sell or buy any business or assets, in which case we may
disclose your personal data to the prospective seller or buyer of such business
or assets.
• If Trade Desk UK Limited or substantially all of its assets are
acquired by a third party, in which case personal data held by it about its
customers will be one of the transferred assets.
• If we are under a duty to disclose or share your personal data in order to
comply with any legal obligation, or in order to enforce or apply our terms of
use http://www.cvtradedesk.co.uk/terms.aspx or terms and conditions of
supply http://www.cvtradedesk.co.uk/terms.aspx and other agreements; or
to protect the rights, property, or safety of Trade Desk UK Limited,
our customers, or others. This includes exchanging information with other
companies and organisations for the purposes of fraud protection and credit
risk reduction.
Our site may, from time to time, contain links to and from the websites of our
partner networks, advertisers and affiliates. If you follow a link to any of
these websites, please note that these websites have their own privacy policies
and that we do not accept any responsibility or liability for these policies.
Please check these policies before you submit any personal data to these
websites.
ACCESS TO INFORMATION
The Act gives you the right to access information held about you. Your right of
access can be exercised in accordance with the Act. Any access request may be
subject to a fee of £10 to meet our costs in providing you with details of the
information we hold about you.
Our terms and conditions of use gives you the opportunity to cancel your
subscription (thereby authorising us to remove your details from the site) in
accordance with the provisions of Condition 3 (Contract). You may be required
to supply us with sufficient details for us to identify your account if you
wish to cancel your subscription.
CHANGES TO OUR PRIVACY POLICY
Any changes we may make to our privacy policy in the future will be posted on
this page and, where appropriate, notified to you by e-mail.
CONTACT
Questions, comments and requests regarding this privacy policy are welcomed and
should be addressed to site@cvtradedesk.co.uk.
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